Short and Sweet

July 7, 2015 § 2 Comments

Joy Sunyoung Fitzgerald for Stokke Scoot / Photo by James Fitzgerald III

Motherhood is everything you hear it is – too beautiful to put into words and at times harder than you could possibly imagine.  As you can guess, being a new parent keeps my hands full, so this will be a short & sweet update.

What I’ve been up to lately:

  • Read some of my thoughts on motherhood, work & living in my interview with Mother Mag
  • There seems to be a trend in my work of designing apparel/accessories.  I’ll provide more thorough updates, but for now, see my collaboration with:
    • San Francisco based children’s clothing company, LEiTMOTiF (tee design can be seen here and here)
    • SE Portland’s newest shop, Field Trip (tee design can be seen here)
    • Putting the MADE BY SOHN touch on a pair of Converse Chuck Taylors for West Coast Craft (shoe design can be seen here)
  • Other than that, there is a whole lot of monotonous daily-grind-kind-of-thing going on in my world.  On a typical day, my glamorous moments are in taking a shower and getting out of the house to take walks with the new Stokke Scoot stroller (which somehow makes me feel luxurious with its smooth drive, triple position setting, city-friendly size and clean design).   Side note: I didn’t realize how rare it is in the world of babies & motherhood to find good design, both in aesthetic and functionality.  I’m incredibly grateful for companies like Stokke that don’t compromise on either aspect of what I believe to be important in where I put my money.
  • To end, here are some favorite photos of my new family of 3 in the last 10 months!  God bless.

Until next time.

Photos by James Fitzgerald III and Parker Fitzgerald of Ransom Ltd.


Hackwith Design House – Makers Alongside

July 16, 2014 § Leave a comment

Print by Joy Sunyoung Fitzgerald of MADE BY SOHN for Hackwith Design House / Photo by James Fitzgerald III

It has always been a MADE BY SOHN goal to eventually create a letterpressed print for sale.  I am happy to announce that goal has finally come to fruition.  This “Remember Your True North” print was designed and made exclusively for the Makers Alongside project with Hackwith Design House and is now available for sale here.  When Lisa and her team at HDH approached me to collaborate with them on making this print, it was an obvious “yes.”  Not only am I honored to see my work alongside their beautifully crafted pieces, but I’ve genuinely enjoyed working with them at every step.

Print by Joy Sunyoung Fitzgerald of MADE BY SOHN for Hackwith Design House / Photo by James Fitzgerald III

Staying in step with their business model of only creating 25 of each piece, there are also only 25 of these posters in existence, each personally numbered and signed by yours truly.  Both the original lettering and brush stroke pattern were done with sumi ink, which was then brought to life with letterpress by the lovely Chelsey Nichol of Type A Press.  I admittedly have a soft spot for texture on cardstock and Chelsey was able to perfectly incorporate both.

Print by Joy Sunyoung Fitzgerald of MADE BY SOHN for Hackwith Design House / Photo by James Fitzgerald III

Print by Joy Sunyoung Fitzgerald of MADE BY SOHN for Hackwith Design House / Photo by James Fitzgerald III

Print by Joy Sunyoung Fitzgerald of MADE BY SOHN for Hackwith Design House / Photo by James Fitzgerald III

Hackwith Design House also wrote a sweet little bio on MADE BY SOHN on their blog, which can be found here. Thanks so much again to everyone involved who made this project possible!

Print by Joy Sunyoung Fitzgerald of MADE BY SOHN for Hackwith Design House / Photo by James Fitzgerald III

P.S. For good measure in case you missed it, you can purchase the print for $70 on Hackwith Design House’s shop and find more details about it here.

Photos by James Fitzgerald III


The Kinfolk Table

January 6, 2014 § Leave a comment


As most of you know, Kinfolk released their first cookbook entitled, The Kinfolk Table last year.  My very gifted brother-in-law, Parker Fitzgerald was the photographer for the majority of the shoots, including the cover.  The pages are filled with beautiful photos of people and families in their homes, sharing recipes and stories about their personal table.

My husband, James Fitzgerald III (Jay) and I were one of the stories featured in the Portland section.  Naturally, Parker was the photographer and his photos did not disappoint.  Below are some images that didn’t make it to the book, but nonetheless are cherished.

The Kinfolk Table has been released worldwide including my country of origin, Korea!  They are selling it in two soft-cover books sold separately, as seen here.  One of Parker’s photos of Jay and I happens to be the cover of Book Two (see below) – kinda fun, no?  Now I’ll just need to somehow find a way to fly myself over to Korea to re-visit the homeland & see the book in person.  Hopefully something to be accomplished in the new year.

I also cannot go without saying that I was incredibly impressed by the way Rebecca Parker Payne took our interviews and wielded together such a lovely story that captured ‘us’ so well.  Thank you so much for all your care & thoughtfulness, Rebecca!   There are so many truly wonderful features in this book that are well worth checking out, including dear friends of ours.

To end, a very happy & blessed New Year to you!  I can easily say that 2013 was the best year of my life.  I said that about 2012 as well, but somehow each year keeps getting better by the grace of Jesus.  Why the Lord would bless me with what I don’t deserve is beyond me!  I don’t think His grace is comprehensible, so I’ll instead spend my energy praising Him for His goodness.  There is so much hope within me for what’s to come in 2014.  Looking forward to sharing it with you all.

Erba Floral Studio

December 18, 2013 § 1 Comment

May your days be merry & bright!  I’m excited to present the Erba 2014 Calendar available for purchase at  This is my first piece in color and print, exclusively sold at the Erba online store.

Erba_2014_Calendar_Icon_v1This one page calendar measures 10×16.5″ and is sure to brighten your walls for only $25.  Based on Riley Messina’s floral mastery, this unique piece is completely hand-drawn and blooming with color.  Materials used include watercolor, acrylic, and charcoal.

It was such a pleasure & challenge to push beyond my comfort zone and experiment with new materials and technique.  It was probably the most joy I’ve had in creating this year.  I hope this joy will extend into your home!

Many thanks to Riley Messina for the encouragement to try something new and for managing this project!  Special thanks to my brother-in-law, Parker Fitzgerald for your time & graphic design skills to make the layout perfect.   For any questions regarding the purchase/shipping of this product, please direct your questions here.  Thanks so much, all!

2014 Erba Calendar available for purchase at

Artwork by Joy Sunyoung Fitzgerald of MADE BY SOHN

nest Robe for Kinfolk Japan

December 9, 2013 § 2 Comments

My husband (James Fitzgerald III) and I had the pleasure of working together on a shoot for nest Robe on behalf of Kinfolk Japan.   The project requirements included incorporating the natural beauty of the Pacific Northwest, finding models that exemplified the simple & quiet brand of nest Robe, and capturing the soft textures of their fabrics.


Featured here are some of my personal favorites from the shoot.  The published photos can be found in the “BOOK in BOOK” of Kinfolk Japan Edition / Volume Three.

A heartfelt thanks to our models, Holly Darling Smith and James Hayes.  Jay and I were so blessed by your grace and beauty (inside and out).  Special thanks to Kota Enjaku, Editor in Chief of Kinfolk Japan.  Thank you, Lord for giving us the joy of spending a working day in your creation, with your people and with each other.


All photos by James Fitzgerald III / Styling by Joy Sunyoung Fitzgerald of MADE BY SOHN

Umpqua Bank

December 6, 2013 § 1 Comment


Last month I was approached by Umpqua Bank to create a promotional piece for their 60th anniversary celebration.  This full page ad was published in 12 different newspapers throughout the Pacific Northwest including the Oregonian, Willamette Weekly, and Seattle Times.


The creative concept for this piece was taken from a line from their tribute video, telling the story of how Umpqua Bank was born and raised out of a small town called Canyonville.  The project was a way for Umpqua to give thanks to clients and everyone that contributed to their growth and success over the years.  I’d highly recommend you watch the video – it’s quite endearing.

Many thanks to Umpqua’s creative team (specifically Mark Jacobs and Kate Zimmerman) for this opportunity and for all your feedback to help capture the mightiness of the oak tree!  It was truly an honor to work with such a genuine & caring company.

Photo 1 by James Fitzgerald III / Artwork by Joy Sunyoung Fitzgerald of MADE BY SOHN / Creative by Umpqua Bank

Nike Accelerator

November 26, 2013 § 1 Comment


When one thinks of art mediums, dry erase marker rarely comes to mind.  You can imagine that I was a bit thrown off when I was asked to draw an entire mural with dry erase marker as my sole tool.   But when you are presented with a challenge such as this & an opportunity to work with clients like Juliet Zulu and Nike, you say ‘yes’.


17 hours of drawing, filming, erasing, pacing, body bending, and inhaling marker fumes does funny things to your body.   But the final product was incredibly rewarding.   For more details on this project, check out Juliet Zulu’s post about this project on their great new website here.  You can also find my work on Nike Accelerator’s website here.


Special thanks to Juliet Zulu (Zak, Jayson, Leah, & Ivan for the design) and the participants of Nike Accelerator for letting me draw on your walls for 17 hours!

All images from Juliet Zulu